About
Entrepreneurship
How Tangerine connects creativity with business thinking and helps students imagine what comes next.
About Tangerine
Tangerine is a women's fashion and lifestyle brand where creativity, education, and entrepreneurship come together in a professional retail setting.
Fashion meets entrepreneurship
The fashion industry is powered by creativity, but successful fashion businesses also require entrepreneurial thinking.
Tangerine encourages students to understand both, and to see that a creative idea can become a collection, a brand, and then a business.
From student to fashion entrepreneur
A student may begin with design fundamentals, then learn about fabrics, silhouettes, consumer preferences, branding, and product development.
Tangerine asks the bigger questions too: who is the customer, what makes a product relevant, how should a collection be presented, and how do creativity and business work together?
A platform for possibility
Tangerine shows that education becomes more powerful when students can see their knowledge working in the real world.
It is a platform for students to imagine themselves as designers, creative directors, merchandisers, boutique managers, brand managers, founders, and future entrepreneurs.